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1 build-up
(a) (increase → in pressure) intensification f; (→ in excitement) montée f; (→ in production) accroissement m; (→ in stock) accumulation f; Military (→ in troops) rassemblement m;∎ nuclear arms build-up accumulation f des armes nucléaires(b) (publicity) campagne f publicitaire (avant le lancement d'un produit);∎ they gave the product a big build-up ils ont fait beaucoup de publicité pour le produit∎ the build-up to the match la période d'avant le match;∎ in the build-up to the election, there will be… pendant la période qui précédera les élections, il y aura…
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